CRAFTYBRAND started in 2022 as a small accessories shop. Co-founder Mark Vermeulen packed every order himself from his shed. When orders passed a thousand per month, it became clear: this could not continue.
The problem
Mark was packing until 23:00 every evening. Customers waited weeks for dispatch. Returns piled up in a corner of the shed. There was no room for growth.
The approach
Within four weeks we had received the stock, built the Shopify integration and dispatched the first orders through our facility. Mark could focus on what he actually did — brand and marketing.
The result
Over three years the business grew from one hundred to ten thousand orders per month. Returns fell by 30% thanks to improved quality control. Mark now leads a team of five marketers.